C.E.King Limited – Code of Business Conduct and Ethics

Our Purpose and Principles

C.E.King Limited is committed to doing business with integrity, transparency, and responsibility. We uphold high ethical standards in every area of our operations, fostering trust with employees, customers, suppliers, partners, and regulators. Our Code of Business Conduct and Ethics defines our expectations for behavior and decision-making at all levels.

1. Acting with Integrity: We act honestly and ethically in all our dealings. Integrity means doing the right thing, even when no one is watching. All employees must comply with applicable laws, company policies, and this Code.

2. Leadership Accountability: Managers must lead by example, encourage open dialogue, reward ethical behavior, and create a culture of compliance.

3. Personal Responsibility: All employees are responsible for understanding and applying this Code, raising concerns, and asking for guidance when unsure. No retaliation will be tolerated for good-faith reporting.

In Our Workplace

4. Diversity, Equity, and Inclusion: We foster a workplace where everyone is treated fairly and with respect. Discrimination or harassment of any kind is strictly prohibited.

5. Human Rights and Labour Practices: We support the principles of the International Labour Organization, including prohibiting forced or child labour, respecting freedom of association, and ensuring fair wages and safe working conditions.

6. Health, Safety, and Wellbeing: We are committed to a safe and healthy work environment. Unsafe conditions, substance abuse, violence, or threats must be reported immediately.

In the Marketplace

7. Customer Focus and Product Quality: We are committed to delivering safe, high-quality, and compliant products. All employees must follow manufacturing and safety procedures.

8. Fair Marketing and Communication: We market our products honestly and avoid deceptive claims. Advertising to children must be handled with extra care.

9. Working with Suppliers: We expect suppliers to uphold ethical standards aligned with ours. This includes responsible sourcing, fair competition, and avoidance of bribery or kickbacks.

In Our Business

10. Financial Integrity: We maintain accurate business records and financial disclosures. Fraud, misstatement, or falsification of records is prohibited.

11. Use of Company Assets: Company resources must be used responsibly and only for legitimate business purposes.

12. Confidentiality and Data Protection: We safeguard confidential and personal data in compliance with applicable privacy laws, including UK GDPR.

13. Intellectual Property and Information Security: We protect our intellectual property and respect that of others. Employees must not disclose trade secrets or use unapproved software or devices.

14. Conflicts of Interest: Employees must avoid personal interests that conflict with company interests and must disclose any potential conflicts.

15. Compliance with Laws and Regulations: We comply with all applicable trade, competition, anti-bribery, anti-money laundering, and sanctions laws.

In Our World

16. Environmental Responsibility: C.E.King Limited works to reduce our environmental footprint, promote sustainability, and support circular economy practices.

17. Community Engagement: We encourage responsible corporate citizenship through volunteering, charitable contributions, and responsible political engagement.

Raising Concerns and Seeking Help: Employees should contact their line manager, HR, or a designated compliance officer with any questions or concerns. Reports can be made confidentially. Retaliation against whistleblowers is strictly prohibited.

Implementation and Oversight: This Code is endorsed by senior leadership and reviewed regularly. All employees must complete annual Code of Conduct training and confirm their understanding.